Live Like Locals promotion

Live Like Locals was the main theme of several promotions and projects by us, for instance with Helsinki Marketing and BaltMet poromo (EU funded project). As the development of design promotion, we expanded the idea to promote whole local lifestyle for city break products. The meaning of Live Like Locals is “Enjoy destination like local people do” and promote “modern life, not history”. Especially this idea is ideal to encourage lady’s travelers in small groups and individuals including solo travelers. In promotion, modern life among local people in destination should be critical such as detailed information on cafes, restaurants, shops, variety of accommodations such as apartments. Also introduction of local events brings additional travelers. This idea improves seasonality up and down in long term.