Foresight Marketing

MISSION

Enrich people’s lives by tourism

VISION

Connecting Japanese travelers and client’s destinations by increase the awareness through tourism promotion supported by professional knowledge.

Design the customer success

I started my carrier of tourism promotion at Visit Finland as marketing manager in 1994 after working for a major Japanese travel agency for 10 years. At that time, Finland had only 55,000 overnights by Japanese travelers and now she is outstandingly No.1 destination among Scandinavian area with 215,000 overnights, 45 weekly direct flights. The Japanese market is one of top 3 prime markets for Finland. After re-organization of Visit Finland in 2009, I established Foresight Marketing Co., Ltd. and started to promote other countries such as Baltic states and EU projects. 

Foresight Marketing is experienced and innovative tourism management company.Our expertise is to promote the destination with new angle with unique promotional method and manage it. We always try to find out new charm of destination with new products, which nobody has paid attention before. Also we are very good at providing solution of seasonality of the destination with product development and making it as flat as possible. Naturally we have wide network in travel trade and press, good command for PR activities, capability of creative digital marketing such as social network channels and market analysis based on consumer data.   

Our final target is to design our customer success both in home country and the Japanese market. Nowadays tourism promotion is shifting to strategical tourism management to get the best result from quality travelers. We are ready to work with you to go for it.

Foresight Marketing Co., Ltd,

CEO　Shigeyoshi Noto

Japan is the world’s 3rd largest economy and the 10th largest in terms of population. Tokyo has been ranked by the World Bank as the wealthiest city in the world and the world’s largest metropolitan economy. Oversea departure as a ratio to the total population by prefecture, Tokyo had the highest at 26.35%.

A Model of a Future Asian Country

In 1950s’ Japan started a dynamic economic growth, becoming a raw model Asian economy to follow by other countries in the region.

Also, in terms of tourism policy development, Japan was the first country in the region to actively promote the outbound travel by liberalizing it in 1964 (Korea and China followed in, respectively, 1989 and 1997).

A long history of the outbound travel resulted in a complex segmentation of the market. Grasping its full picture requires a unique expertise, including a coverage of a complex methodology of data collection and various tools to conduct an accurate market analysis.

A gradual economic expansion coupled with aging and declining population, provide lucrative business opportunities for the tourism industry.

Other countries in the region will surely follow the same scenario. Therefore, developing a successful tourism strategy in the Japanese market could turn out to be very profitable in a long term in the context of a broader, regional business approach.

Our long term expertise in the Japanese market will ensure a successful entry and growth in the market.

Japan Focus  

We are proud of long time focus in the Japanese market, which enable us to keep competence to provide wide range of high quality services and find out new trend in consumer behaviors and trade movement.       

Integrated Approach   

Our team provides integrated one-stop solutions to our clients from destination assessment, product development to sales promotion and staff training. Also our expertise is creative cross-cultural promotion of the country to stimulate consumer motives.    

Proven Capability  

Shigeyoshi Noto has been working for Finnish Tourist Board and Visit Finland for more than 20 years and Latvian Tourism Development Agency for 6 years. Both organization set the number of overnights as key performance indicators. The results are as follows.  Also we made successful products development especially to flatten seasonality such as the northern light and Scandinavian design.  

Wide Network in TravelTrade and Press  

We have more than 800 key contacts in travel trade and 300 press contacts. Our specialization in the tourism industry has enabled us to develop extensive range of travel industry and media contacts. Also we keep not only big number but also deep contacts with key planners and important editors in magazines.    

Saving Your Administration Cost  

 Setting up your representative is much more reasonable than establishing your own office due to cost sharing with other clients.