Finland Sauna Promotion

Even though Sauna is a part of important Finnish lifestyle and culture based on daily life, it’s not promoted as tourism products. But Sauna is the product, which travelers can enjoy regardless destinations and seasons. On the other hand, the popularity of Sauna in Japan had been gradually increased already several years ago. Because we are stationed in Japan, we recognized this new but small trend and proposed Sauna campaign to Visit Finland. This campaign is composed of three main activities. Sauna stamp rally booklet which could increase repeat Sauna travelers, 100 Best Sauna inn Finland which could provide stamps on stamp rally booklet, and Sauna ambassador who promote Finnish Sauna around them and through SNS, even organize Sauna events voluntarily.