BRAND MANAGEMENT & PRODUCT DEVELOPMENT

BRAND MANAGEMENT

Do you know how your country is recognized in the Japanese market ? How much people know about your destination ? Also, how could we develop and manage your country’s brand. Country brand management always should start from destination assessment work and creation of a master plan for an ideal future brand image, combined with clear marketing strategy. Efforts and determination are needed to break into the Japanese market. We often need to redefine country’s image and be ready to adapt to constantly changing market. > See Our Projects 

PRODUCT DEVELOPMENT

A successful product development can be achieved only through an orchestrated efforts between market experts and destinations developers. .We offer a wide range of services from the in-depth insights through designing a tailor-made strategy, to successfully launching your product into the marketplace and beyond. We developed several very popular long-term products such as The Northern Lights Program and design tours in Finland, successfully promoted Latvian hand craft products. A well thought product development needs to  start from product inspection trip and discussion with local suppliers.  > See Our Projects 

MARKETING INTELLIGENCE

Market intelligence is one of the most important tasks of any tourism organization’s representative. Japanese market is complicated and complex in order to successfully navigate here, a skillful interpretation by good local partners is needed. Decoding how people think and make decisions and crystallize the market situation are our long experienced expertise to get things done across cultures. Product assessment, development, brand building, marketing research are also covered here. Typically, market review, report, research are represented as activities. > See Our Projects 

Training & Seminar

To deliver a high-quality visitor’s experience, both a theoretical and practical know-how of cultural characteristics of the target audience and consumer behavior, in each segment, is imperative. Foresight Marketing provides training services, covering a wide range of topics such as

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With our unparalleled expertise in Japanese consumer behavior, the cultural characteristics, and market trends, your investment in our customized training is a right choice. > See Our Projects 

DIGITAL MARKETING

SNS Management

Social media is today’s word of mouth promotion, and it is important to utilize its wide variety. Each platform has unique features and different levels of importance. For a successful social media strategy, we stay up-to-date with the latest platforms, and carefully measure and analyze social media, which enables us to find the right channels, depending on the stage of development and campaign. Foresight Marketing has the experience and proven capabilities to increase traffic, Likes, Shares, Comments, Tweets, Friends, Tags, and more.  > See Our Projects 

 SNS Campaign

We have implemented a number of creative campaigns, and provide projections and reporting on the return of investment of tourism marketing strategies. We provide tailor-made services matching client’s needs, and level of maturity in regard to presence in Japan, in combination with development in the flux market.  > See Our Projects 

Add Japanese Language to Your Website

Japanese text is critical for acquiring Japanese consumers. You will not be visible without it and professional translation is needed for comprehensive and appealing contents. These choices are best combined with website maintenance and SNS management.  > See Our Projects 

Data Marketing

Needless to say, data is critical information for precise and effective marketing activities. The combination between comprehensive data collection and professional analysis bring you clear and actionable direction to go. We have proven data company as business partner. > See Our Projects 

PUBLIC RELATIONS

Press Event

We are confident to organize attractive press event to get maximum media coverage. We have know-how for the combination between proper venue with attractive contents and skills to show it in more attractive way.   > See Our Projects 

Press Trip

‐ Group Press Trip ‐

Group press trip will be organized once a year. Foresight Marketing will carefully choose 5-7 qualified journalists for guaranteed articles. Follow up to maximize the volume of the article will be made by our staff. Media coverage will be sent when the articles are published.  

           ‐ Individual Shooting Trip ‐     

We have more than 400 press contacts. Most of journalists take contact with Foresight Marketing before shooting trips. We will make efforts to maximize the volume of the article and introduce partners’ products as much as possible. We will lead them to the products we promote.  > See Our Projects 

News Letters & Press Release

Constant information delivery to media and travel professionals are basic and must activity to  establish proper country image and earn media coverage. We have 400 press and 1,200 travel trade contacts and our professional editorial work will boost the opening ratio of newsletter and press release. We recommend at least 4 times a year newsletter and press release in good timing for seasonal events.   > See Our Projects 

TRAVEL TRADE MARKETING

Seminars & Workshop

Seminars and workshops are important activities for the press and travel trade professionals. The creation of attractive programs that operate smoothly creates effective events that allow the audience to concentrate on the contents. We have a good breadth of experience in organizing events, from small to large events in various venues from luxury hotel to cottages in the countryside, which could even include a Japanese temple.  > See Our Projects 

FAM Trip

Seeing is believing. FAM trip is one of the most effective ways to promote your products. We carefully choose the decision makers and key planners to be participants. We will check how many new tours were generated and how the itinerary has been improved by FAM trip in the long term. Invitees and the itinerary will be agreed beforehand. 

Sales Calls

Sales calls are an effective way to increase the number of tours in the market. We have more than 1,200 key contacts in travel trade. With our extensive range of industry contacts and experience, we will organize sales calls with key travel trade professionals in Japan on your behalf, or to assist you in setting up your own targeted sales calls. We will ensure you meet the right people for your product, and open as many doors as possible. The result of the meetings will be described in the quarterly report. 

Joint Campaign

A joint campaign is good way to reach new target audience. We have many joint campaign cases, not only in travel trade, but also non-travel trade companies and organizations, such as together with music companies, movie production, department stores, and railway companies. 

News Letter

We regularly deliver newsletter to 400 press and 1,200 travel trade contacts. The contents of the newsletter will be agreed upon between Foresight Marketing and the client. Newsletters are a very effective way to deliver basic information and introduce new destinations. 

CONSUMER MARKETING

Trade Fairs & Shows

We can create the perfect solution for your country’s presence at any exhibition. Taking great pride in our work to create, build, and install a breath-taking stand that guarantees maximum impact at any event, we have the experience and skills to offer a full exhibition management service, creating the perfect display space for your product. > See Our Projects 

Consumer Event

Deep understanding of consumer behavior and new trends is imperative to organize effective consumer events. Foresight Marketing has rich and successful experiences for event organization with good business connections with organizers for cultural and tourism events. > See Our Projects 

Material Creation

Even though Japan is a highly developed country for information technology, printed materials are still important tools for consumer promotion and a source of information for the press. Japanese consumers usually want more practical and detailed information compared to other nationalities. We customize and design the contents to maximize any destination’s charm. > See Our Projects