What you need to know about the Japanese market.
When we discuss with our clients and partner companies, often we hear the Japanese market is difficult to handle or difficult to deal with Japanese travel trade. The fact is that Japanese market is not difficult, but sometimes quite different from western markets. On top of that, generally speaking, Japanese are not good at explaining their culture including business and lifestyle with narrative story.
We start this blog to crystalize the Japanese market and make it easy for you to step in or further develop your promotion for next level.
We try to explain structure of Japanese travel trade, their business culture, consumer behaviors. Also we try to introduce new trend going on here in Japan.
New products, new promotion, new comers, new key person, e.t.c. in travel trade.
New consumer trend, too. Sometimes small trend invisible on the statistical data is the key for new products.
If you have anything you would like to know about the Japanese market, please let us know. We are flexible to answer your questions, too.